Experience and Skills Requirements
- Experience in writing for the Web, content management and internet research
- Experience with social networks and implementation of social media marketing
- Advanced HTML, CSS, and WordPress, & content management system (CMS) skills
- Strong writing, editing, and proofreading skills with focus on grammar and editorial writing
- Demonstrate a thorough knowledge of standard writing practices necessary for Web content writers. Bachelor’s degree programs in journalism, English and other mass communication and/or digital media disciplines are helpful but not required
- Photography & videography skills, including editing
- Candidate must have comprehensive dairy goat knowledge or other performance based livestock industry experience.
General Duties
- Develop company’s strategy to reach and attain new customers/members.
- Increase educational components of website; keep content fresh with updated news posts and articles.
- Respond to feedback for requested items, and drive traffic to company website and social media platforms.
- Responsible for writing and publishing Web content; maintaining and updating website/blogs; monitoring and responding to user-contributed website content (if allowed)
- Participate in social media efforts for the company.
Specific Responsibilities
- Writes and posts content online; maintains company Web pages and blog(s).
- Contributes to/updates the company’s social sites, such as Facebook, Twitter, LinkedIn,
- Works with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying the content properly and effectively.
- Helps develop & document procedures to manage Web
- Moderates content as it is contributed to the website by external
- Helps plan and implement social marketing campaigns for specific marketing
- Monitors social media outlets and responds on topics related to company/industry.
- Keeps up to date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
- Creates & publishes company newsletters (internal or external).
- Prepares internal and external communications including announcements, press releases, quarterly reports, presentations, technical documentation, etc. as needed.
- Manages Advertising Budget and Design ADGA promotional Advertisements for publications.
- Assists in the solicitation of bids for publication of printed matter or
- Creates new promotional/instructional/video materials and keeps ADGA pamphlets/forms/videos
- Obtains copyrights and/or trademarks for ADGA’s protected
- Prepares the online Annual Membership
- Invites new companies to advertise in the Directory and solicits renewals from former
- May be required to travel to the ADGA National Show and/or ADGA Annual Convention.
- Other duties as assigned.
Routine writing tasks include the following:
- Research, write and edit web and intranet content from scratch and edit contributions from other
- Write web content based on material supplied by
- Edit print documents for publication
- Edit web pages for on-screen
- Proofread final draft of web
- Test and edit forms for
- Evaluate website for strategy, readability, legibility, findability, usability, interactivity and
- Optimize web pages for search
Qualifications
- 3 to 5 years of marketing experience
- Bachelor’s degree in marketing, communications, advertising, journalism, or related field
- Outstanding written and oral communication skills
- Advanced Microsoft Office 365 Suite, HTML, WordPress, CSS, and Content Management Systems (CMS) skills
- Ability to work independently or with minimal
- Work in an overall team environment with a sense of responsibility for the success, development, and improvement of the association.
- Strong organizational skills with the ability to manage multiple projects
- Candidate must have comprehensive dairy goat knowledge or other performance based livestock industry
Benefits
The association currently offers a benefits package which includes health insurance, dental insurance, vision insurance, disability, life insurance, retirement plan, paid holidays, sick leave and paid vacation.
Position Type & Location
This position is for a regular, full-time employee; it is eligible for full-time benefits. It is preferred that this position is onsite in the Spindale, NC headquarters. Hybrid/remote schedule may be considered.